We design what we can build, and we build what we design. No handoff to a separate dev team six weeks later with a pixel-perfect file that is impossible to implement. The same people who make the screens build them.
What the design work includes
- Flow mapping — what does the user actually need to do? We sketch that before opening Figma.
- Wireframes and prototypes — clickable, so you can feel the product before it is built.
- Visual design — type, colour, spacing, and components that hold up at every size.
- Design systems — so the product stays consistent as it grows.
“The prototype looked almost exactly like the finished app. That almost never happens.”
Ananya Singh — Founder, Fitto